Use Cases

For when your team resolves 500 tickets a week but nobody can tell you the top 5 reasons customers write in.

For when your roadmap debate has 6 opinions and zero data, and you need to show which requests carry the most revenue.

For when your health scores say green but customers are already frustrated — and you can't see it until the cancellation email arrives.

For when leadership wants VoC on every cadence — weekly, monthly, quarterly — and you're still assembling slides by hand.

For when every PM asks the insights team the same question — and you want them to just look it up themselves.

For when leadership asks 'why did NPS drop 8 points?' and you have 48 hours to answer.

For when the CEO asks 'what do customers think about X?' in a meeting, and you want to answer before the conversation moves on.

For when support says the problem is rare, sales says it's a deal-breaker, and you need one source of truth.

For when a small complaint turns into a trending topic overnight — and you want to catch it at 20 tickets, not 200.

For when leadership says 'reduce support costs 15%' and you need to know where to start.

For when Datadog is all green but customers keep saying something is broken.

For when the QBR is tomorrow and you need the full picture of what this account has said — in 5 minutes.

For when a competitor launches and your sales team needs same-day talking points grounded in what customers actually say.

For when the PRD says 'customer demand: high' and engineering asks 'says who?'

For when your chatbot's resolution rate looks great — but customers are re-opening tickets with a human.

For when you manage multiple support teams and need to find where quality slips.

For when you're debugging and need to know what customers are actually experiencing — without leaving your IDE.

For when usage metrics show the feature is live but adoption is flat — and you can't tell why.

For when you need to know what landed and what confused people from real user reactions.

For when your team is debating two design approaches and existing feedback could settle it.

For when the board meeting is Friday and you need the customer story told in data, not anecdotes.

For when customers are hitting limits and telling support — but nobody is telling sales.

For when you need quotes for the case study or sales deck without scheduling 10 customer calls.