Customer Feedback Should be Fun!

Tiffany Go

Head of Product Marketing

June 10, 2024

Receiving customer feedback can be stressful, but who says it has to be boring? At Enterpret, we believe customer feedback should be fun! That’s why we’re launching a series to share humorous and quirky memes to help remind us of the benefits of listening to your customers.

Enterpret isn't just about serious stuff like analytics. Sure, we unify feedback from Zendesk, Typeform, social media, and app reviews. Yes, we train custom machine learning models to make sense of it all. But we also believe in the power of humor to bring people together and inspire product teams.

Join us as we explore the lighter side of feedback. Get ready to laugh, relate, and maybe find some inspiration for your own product team. After all, a happy team is a productive team. Who knows? You might discover that the key to understanding your customers is a bit of laughter.

Ready for our next planning meeting with Enterpret

How you'll walk into your next planning meeting if your team's using Enterpret 💃

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Pedro Pascal Wants You to Stop Manually Tagging Feedback

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Pop Quiz: When it comes to manually tagging feedback, what's the best approach?

A. Spend your weekend on it and call it "FUN."

B. Bribe someone on your team to do it

C. Get accepted into Hogwarts and learn the Sorting Spell

D. Stop. Save your sanity. Use Enterpret

If you answered anything but D, read the post in the comments by our CEO Varun about why manually tagging feedback is ridiculous (and what you should do instead).

Now This Is Music: Feedback Anthems - Volume 1

We love a throwback - so, we put together this playlist to elevate your feedback sessions and keep your energy levels up. When gathering customer insights, it's crucial to stay engaged and positive. Music can help set the right tone. These tracks serve as a reminder of the importance of listening to your customers.

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1. "Everything I Wanted" - Billie Eilish - An inspiration to align actions with customer needs and desires.

2. "Circles" - Post Malone - Highlights the importance of persistence and growth.

3. "May I Have This Dance" - Francis and the Lights A metaphor for the dance of communication and engagement between a company and its customers.

4. "Talk" - Khalid, Disclosure - Keep the conversation popping with this slick, modern tune.

5. "Blinding Lights" - The Weeknd - Symbolizes the clarity and insight gained from customer feedback.

6. "Say Something" - Justin Timberlake feat. Chris Stapleton - Encourages customers to shout out their feedback with this powerful anthem!

7. "Pink Pony Club" - Chappell Roan - Embrace feedback and make bold changes based on customer insights.

8. "HUMBLE." - Kendrick Lamar - The central theme of humility resonates with the idea of being open to feedback and recognizing areas for improvement.

9. "thank u, next" - Ariana Grande - A message of learning from past experiences and moving forward with newfound wisdom.

10. "Don't Start Now" - Dua Lipa - A reminder for businesses to keep moving forward and learning from past feedback.

The Limit Does Not Exist

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SNL's Stefon on Enterpret

We love Bill Hader's character Stefon on SNL. Stefon has a distinctive style, featuring exaggerated mannerisms, a soft voice, and a penchant for dramatic hand gestures, often covering his mouth when he giggles or is amused.

Stefon's vibe involves recommending absurd and imaginary hotspots, which he describes in detail, filled with bizarre and humorous elements. His catchphrases and unique delivery, along with his unpredictable and hilarious descriptions inspired us to create Stefon's take on Enterpret - the hottest new software.

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Convincing a PM to build a feature

At the Oscars in 2012, Emma Stone was presenting the award for Best Visual Effects when she tried to get Jonah Hill up on stage to dance. The playful interaction made us think of how challenging it can be when it comes to producing

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Enterpret Parkour!

In May 2024, Apple debuted some news about Mac OS at WWDC and Craig FederighI showed off some sweet parkour moves. This meme took off like fire and we immediately thought of The Office parkour attempted by Michael Scott, Dwight, and Andy around the Dunder Mifflin office. Enjoy!

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Customer 👏🏼 Feedback 👏🏼 Should 👏🏼 Be 👏🏼 Fun

We're kicking this off with the quote that inspired it all. In Season 2, Episode 9 of summer House, Kyle Cooke famously said, "Summer should be fun". Here's a little Enterpret twist:

Wisdom saves me hours every week. With 'Summarize with Wisdom,' I can condense feedback with a single click, replacing the tedious process of reading through hundreds of tickets. It’s life-changing!

Jil McKinney

Director of Customer Support, Descript

Before Enterpret, organizing research data took an entire day. Now, research synthesis is 83% faster - it takes just 15 minutes to pull the data and another 15 minutes to start synthesizing. Enterpret removes the manual work, allowing me to focus on strategic thinking with a clear mind.

Mike McNasby

User Research Lead, Descript

We are laser-focused on giving customers more than they expect through a hospitality-first, individualized approach to drive retention and loyalty. Enterpret has allowed us to stitch together a full picture of the customer, including feedback and reviews from multiple data points. We now can super-serve our loyal customers in a way that we have never been able to before.

Anna Esrov

Vice President of Customer Experience & Loyalty

Enterpret allowed us to listen to specific issues and come closer to our Members - prioritizing feedback which needed immediate attention, when it came to monitoring reception of new releases: Enterpret picked up insights for new updates and became the eyes of whether new systems and functionality were working well or not.

Louise Sellars

Analyst, Customer Insights

Enterpret is one of the most powerful tools in our toolkit. It's very Member-friendly. We've been able to share how other teams can modify and self-serve in Enterpret. It's bridged a gap to getting access to Member feedback, and I see all our teams finding ways to use Enterpret to answer Member-related questions.

Dina Mohammad-Laity

VP of Data

The big win-win is our VoC program enabled us to leverage our engineering resources to ship significantly awesome and valuable features while minimizing bug fixes and" keep the lights on" work. Magnifying and focusing on the 20% that causes the impact is like finding the needle in a haystack, especially when you have issues coming from all over the place

Abishek Viswanathan

CPO, Apollo.io

Since launching our Voice of Customer program six months ago, our team has dropped our human inquiry rate by over 40%, improved customer satisfaction, and enabled our team to allocate resources to building features that increase LTV and revenue.

Abishek Viswanathan

CPO, Apollo.io

Enterpret's Gong Integration is a game changer on so many levels. The automated labeling of feedback saves dozens of hours per week. This is essential in creating a customer feedback database for analytics.

Michael Bartimer

Revenue Operations Lead

Enterpret has made it so much easier to understand our customer feedback. Every month I put together a Voice of Customer report on feedback trends. Before Enterpret it would take me two weeks - with Enterpret I can get it done in 3 days.

Maya Bakir

Product Operations, Notion

The Enterpret platform is like the hero team of data analysts you always wanted - the ability to consolidate customer feedback from diverse touch points and identify both ongoing and emerging trends to ensure we focus on and build the right things has been amazing. We love the tools and support to help us train the results to our unique business and users and the Enterpret team is outstanding in every way.

Larisa Sheckler

COO, Samsung Food

Enterpret makes it easy to understand and prioritize the most important feedback themes. Having data organized in one place, make it easy to dig into the associated feedback to deeply understand the voice of customer so we can delight users, solve issues, and deliver on the most important requests.

Lauren Cunningham

Head of Support and Ops

With Enterpret powering Voice of Customer we're democratizing feedback and making it accessible for everyone across product, customer success, marketing, and leadership to provide evidence and add credibility to their strategies and roadmaps.

Michael Nguyen

Head of Research Ops and Insights, Figma

Boll & Branch takes pride in being a data driven company and Enterpret is helping us unlock an entirely new source of data. Enterpret quantifies our qualitative data while still keeping customer voice just a click away, adding valuable context and helping us get a more complete view of our customers.

Matheson Kuo

Senior Product Analyst, Boll & Branch

Enterpret has transformed our ability to use feedback to prioritize customers and drive product innovation. By using Enterpret to centralize our data, it saves us time, eliminates manual tagging, and boosts accuracy. We now gain near real-time insights, measure product success, and easily merge feedback categories. Enterpret's generative AI technology has streamlined our processes, improved decision-making, and elevated customer satisfaction

Nathan Yoon

Business Operations, Apollo.io

Enterpret helps us have a holistic view from our social media coverage, to our support tickets, to every single interaction that we're plugging into it. Beyond just keywords, we can actually understand: what are the broader sentiments? What are our users saying?

Emma Auscher

Global VP of Customer Experience, Notion

The advantage of Enterpret is that we’re not relying entirely on human categorization. Enterpret is like a second brain that is looking out for themes and trends that I might not be thinking about.

Misty Smith

Head of Product Operations, Notion

As a PM, I want to prioritize work that benefits as many of our customers as possible. It can be too easy to prioritize based on the loudest customer or the flavor of the moment. Because Enterpret is able to compress information across all of our qualitative feedback sources, I can make decisions that are more likely to result in positive outcomes for the customer and our business.

Duncan Stewart

Product Manager

We use Enterpret for our VoC & Root Cause Elimination Program. It's helping us solve the issues of aggregating disparate sources of feedback (often tens of thousands per month) and distilling it into specific reasons, with trends, so we can see if our product fixes are delivering impact.

Nathan Yoon

Business Operations, Apollo.io

CONTENTS

Text Link

Customer Feedback Should be Fun!

Ready for our next planning meeting with Enterpret

Pedro Pascal Wants You to Stop Manually Tagging Feedback

Now This Is Music: Feedback Anthems - Volume 1

The Limit Does Not Exist

SNL's Stefon on Enterpret

Convincing a PM to build a feature

Enterpret Parkour!

Customer 👏🏼 Feedback 👏🏼 Should 👏🏼 Be 👏🏼 Fun

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