Enterpret Olympics: The Sports Apps Showdown

Tiffany Go

Head of Product Marketing

July 30, 2024

The 2024 Paris Olympics and Paralympics are underway, uniting the global community as we cheer on remarkable displays of strength, spirit, and skill.

Our team was inspired by the fun and competitive nature of the Olympics and decided to host a spin on the festivities with the first Enterpret Olympics: The Sports Apps Showdown.

While NBC owns coverage of the Olympics in the USA, there are many sports app options on the market for all things sports. We decided to take the top five sports apps in the market and have them compete for the gold. Why five you ask? To symbolize the 5 rings of the Olympic symbol, of course 🙂.

In this Olympic-style showdown, we'll use Enterpret to analyze public feedback about these sports app and determine which one deserves the gold, silver, and bronze!

The Sport App Contenders

We started with 5 of the most popular sports apps based on the number of app downloads on the Play Store and App Store:

How the Enterpret Olympics are Played

We kicked things off by connecting 6 months of reviews from the App Store and Play Store for all 5 competitors into Enterpret. From there we:

Summarized top insights for each sports app using Wisdom.
Judged how they stacked up in these four events:
- Event 1: User Experience
- Event 2: App Performance
- Event 3: Sports Coverage
- Event 4: Value
Awarded the Gold, Silver, and Bronze winner of the Enterpret Olympics: Sports App Showdown!

Before we get started, please note that we are using insights from 6 months of public feedback and the final standings are based on a very specific data set. Now, let's go!

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Event 1: User Experience

Gold: FOX Sports

Fox Sports users had a lot of positive feedback on the user-friendly interface and intuitive navigation of the app. Like this user, many folks found the layout to be simple and easy to navigate to the content they cared about most.

Silver: NBC Sports

NBC Sports users praise the app but took issue with non-related sports content being included in the app experience. This user cites just that and suggests some design improvements are in order.

Bronze: Fubo TV

While facing some issues around being able to personalize their experience, the Fubo TV is considered superior to the other two contenders, CBS and ESPN. CBS and ESPN ranked lower due to issues with usability and excessive ads.

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Event 2: App Performance

Gold: FOX Sports

A majority of Fox Sports users shared that the app is stable and efficient to use. Many users like the one below, share that using Fox Sports works well and makes it an enjoyable way to watch games.

Silver: NBC Sports

NBC Sports users highlight their satisfaction of the app's performance for all types of sporting events - even live and international. This user like many others specifically highlighted quality images and audio.

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Bronze: ESPN

ESPN is a favorite but inconsistent performance keeps it from being at the top of the podium for this event. We saw a trend where users highlighted glitches and issues with freezing that seemed to be attributed to a new release.

Event 3: Sports Coverage

Gold: NBC Sports

NBC Sports wins the gold for sports coverage. Many users like the one below highlighted how pleased they were with NBC's comprehensive sports coverage and quality live events.

Silver: FOX Sports

Fox Sports users also highlighted extensive and quality sports coverage as well as a deep love for the timely updates. There were notably less mentions of live sports which brought their place down to silver.

Bronze: ESPN

ESPN users love the combined coverage of stats, news, replays and more. However some issues with the app in addition to the disconnect with its web presence, bring it down to the third place.

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Event 4: Value

Gold: FOX Sports

Fox Sports users find the app valuable even with TV provider limitations and some paywalls for accessing live games, shows, news, and highlights - many mentioned it being worth it.

Silver: NBC Sports

NBC Sports is seen by users as providing good value, especially with its extensive coverage of live events. However, many users cited issues that ads even when they have a paid subscription detracts from the overall value.

Bronze: CBS Sports

While CBS Sports has some critics around recent struggles with value perception due to excessive ads and functionality issues there is still a deep love for the CBS Sports app as this user shares.

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Enterpret Olympics Medal Tally

We use the point system to determine the gold, silver, and bronze Enterpret Olympic winners:

Gold = 3 points
Silver = 2 points
Bronze = 1 point

The Gold Goes to….

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Gold: FOX Sports
FOX Sports stood out across all categories, particularly excelling in user experience, app performance, and live sports coverage. It consistently provided a top-notch experience for users, making it the overall winner.

Silver: NBC Sports
NBC Sports delivered strong performance in live sports coverage and user experience. However, some issues with app performance and value, primarily due to ads and subscription requirements, prevented it from claiming the top spot.

Bronze: ESPN
ESPN showed strengths in live sports coverage but faced challenges with app performance and user experience. Despite these issues, it still provided a substantial amount of sports content, earning it a place on the podium.

We hope you enjoyed the first Enterpret Olympics! As the excitement of the Paris Olympics and Paralympics continues, we hope you enjoy the games and wish the best of luck to all the athletes!

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Director of Customer Support, Descript

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Mike McNasby

User Research Lead, Descript

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Anna Esrov

Vice President of Customer Experience & Loyalty

Enterpret allowed us to listen to specific issues and come closer to our Members - prioritizing feedback which needed immediate attention, when it came to monitoring reception of new releases: Enterpret picked up insights for new updates and became the eyes of whether new systems and functionality were working well or not.

Louise Sellars

Analyst, Customer Insights

Enterpret is one of the most powerful tools in our toolkit. It's very Member-friendly. We've been able to share how other teams can modify and self-serve in Enterpret. It's bridged a gap to getting access to Member feedback, and I see all our teams finding ways to use Enterpret to answer Member-related questions.

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VP of Data

The big win-win is our VoC program enabled us to leverage our engineering resources to ship significantly awesome and valuable features while minimizing bug fixes and" keep the lights on" work. Magnifying and focusing on the 20% that causes the impact is like finding the needle in a haystack, especially when you have issues coming from all over the place

Abishek Viswanathan

CPO, Apollo.io

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Abishek Viswanathan

CPO, Apollo.io

Enterpret's Gong Integration is a game changer on so many levels. The automated labeling of feedback saves dozens of hours per week. This is essential in creating a customer feedback database for analytics.

Michael Bartimer

Revenue Operations Lead

Enterpret has made it so much easier to understand our customer feedback. Every month I put together a Voice of Customer report on feedback trends. Before Enterpret it would take me two weeks - with Enterpret I can get it done in 3 days.

Maya Bakir

Product Operations, Notion

The Enterpret platform is like the hero team of data analysts you always wanted - the ability to consolidate customer feedback from diverse touch points and identify both ongoing and emerging trends to ensure we focus on and build the right things has been amazing. We love the tools and support to help us train the results to our unique business and users and the Enterpret team is outstanding in every way.

Larisa Sheckler

COO, Samsung Food

Enterpret makes it easy to understand and prioritize the most important feedback themes. Having data organized in one place, make it easy to dig into the associated feedback to deeply understand the voice of customer so we can delight users, solve issues, and deliver on the most important requests.

Lauren Cunningham

Head of Support and Ops

With Enterpret powering Voice of Customer we're democratizing feedback and making it accessible for everyone across product, customer success, marketing, and leadership to provide evidence and add credibility to their strategies and roadmaps.

Michael Nguyen

Head of Research Ops and Insights, Figma

Boll & Branch takes pride in being a data driven company and Enterpret is helping us unlock an entirely new source of data. Enterpret quantifies our qualitative data while still keeping customer voice just a click away, adding valuable context and helping us get a more complete view of our customers.

Matheson Kuo

Senior Product Analyst, Boll & Branch

Enterpret has transformed our ability to use feedback to prioritize customers and drive product innovation. By using Enterpret to centralize our data, it saves us time, eliminates manual tagging, and boosts accuracy. We now gain near real-time insights, measure product success, and easily merge feedback categories. Enterpret's generative AI technology has streamlined our processes, improved decision-making, and elevated customer satisfaction

Nathan Yoon

Business Operations, Apollo.io

Enterpret helps us have a holistic view from our social media coverage, to our support tickets, to every single interaction that we're plugging into it. Beyond just keywords, we can actually understand: what are the broader sentiments? What are our users saying?

Emma Auscher

Global VP of Customer Experience, Notion

The advantage of Enterpret is that we’re not relying entirely on human categorization. Enterpret is like a second brain that is looking out for themes and trends that I might not be thinking about.

Misty Smith

Head of Product Operations, Notion

As a PM, I want to prioritize work that benefits as many of our customers as possible. It can be too easy to prioritize based on the loudest customer or the flavor of the moment. Because Enterpret is able to compress information across all of our qualitative feedback sources, I can make decisions that are more likely to result in positive outcomes for the customer and our business.

Duncan Stewart

Product Manager

We use Enterpret for our VoC & Root Cause Elimination Program. It's helping us solve the issues of aggregating disparate sources of feedback (often tens of thousands per month) and distilling it into specific reasons, with trends, so we can see if our product fixes are delivering impact.

Nathan Yoon

Business Operations, Apollo.io

CONTENTS

Text Link

Enterpret Olympics: The Sports Apps Showdown

The Sport App Contenders

How the Enterpret Olympics are Played

Event 1: User Experience

Gold: FOX Sports

Silver: NBC Sports

Bronze: Fubo TV

Event 2: App Performance

Gold: FOX Sports

Silver: NBC Sports

Bronze: ESPN

Event 3: Sports Coverage

Gold: NBC Sports

Silver: FOX Sports

Bronze: ESPN

Event 4: Value

Gold: FOX Sports

Silver: NBC Sports

Bronze: CBS Sports

Enterpret Olympics Medal Tally

The Gold Goes to….

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