Turning Feedback into Actionable Intelligence

Tiffany Go

Head of Product Marketing

August 20, 2024

Customer feedback isn’t just something to collect and file away—it’s fuel for action. The kind of action that empowers your teams, drives smarter decisions, and leads to products that your customers love. But to make that leap from feedback to impact, your teams need the right tools to act quickly and efficiently.

That’s where Enterpret comes in. It’s not just about gathering feedback—it’s about empowering teams to take action on top of it. Let’s explore how businesses are using Enterpret to streamline workflows, break down silos, and turn customer feedback into strategic advantage.

Optimizing Team Workflows to Drive Growth

Customer feedback is everywhere—emails, social media, support tickets, you name it. But when it’s scattered across different tools and teams, acting on it becomes a nightmare. Enterpret provides a central platform that brings it all together, streamlining workflows so teams can manage, analyze, and act on feedback without the bottlenecks.

Notion leverages machine learning to identify feedback reasons and surface unknowns

‍By centralizing feedback management and moving away from manal tagging. The real magic happens with ‘reasons’, where Enterpret’s model identifies why the customer gave the feedback.

Facilitating Cross-Functional Collaboration for Maximum Impact

Great products aren’t built in silos. They’re built when teams across the company—product, support, marketing—can all access and act on the same insights. Enterpret makes that possible by democratizing feedback, ensuring everyone has access to the same customer insights, no matter their department.

The Browser Company enabled better cross-team collaboration.

With Enterpret, they brought their teams together around a single source of customer truth, ensuring everyone was aligned on priorities and product strategy. The result? Better collaboration, faster execution, and more cohesive decision-making.

Enhancing Team Efficiency to Focus on High-Value Activity

Let’s face it—some tasks are just repetitive, like tagging feedback or categorizing support tickets. Enterpret uses automation to handle those low-value, repetitive tasks so your teams can focus on what they do best: solving problems, innovating, and driving growth.

Feeld used automated alerts during a product launch.

By letting AI take care of the routine feedback processing, their teams saved hours of manual work and reinvested that time into high-impact activities. The result? Faster iterations and more meaningful improvements to their product.

Supporting Strategic Decision-Making that Drives Revenue

When feedback is organized, categorized, and accessible, it becomes a critical tool for making strategic business decisions. Whether it’s prioritizing the roadmap or deciding which features will have the most impact, Enterpret equips teams with the insights they need to make data-backed choices that drive growth.

Apollo used insights for strategic business decisions

With feedback integrated into their decision-making process, Apollo.io identified high-priority issues and opportunities, leading to smarter product development and a more focused business strategy.

Turning Feedback into Revenue

Collecting feedback is one thing, but empowering your teams to act on it? That’s where the magic happens. By centralizing feedback, enhancing collaboration, and automating the grunt work, Enterpret empowers teams to take action and make smarter, faster decisions.

Descript, The Browser Company, and Apollo.io have already seen the results—streamlined workflows, better collaboration, and sharper strategic moves. Enterpret turns customer feedback from passive data into actionable power that drives real results.

Ready to turn your customer insights into action? Enterpret is here to help you make it happen - get in touch!

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Wisdom saves me hours every week. With 'Summarize with Wisdom,' I can condense feedback with a single click, replacing the tedious process of reading through hundreds of tickets. It’s life-changing!

Jil McKinney

Director of Customer Support, Descript

Before Enterpret, organizing research data took an entire day. Now, research synthesis is 83% faster - it takes just 15 minutes to pull the data and another 15 minutes to start synthesizing. Enterpret removes the manual work, allowing me to focus on strategic thinking with a clear mind.

Mike McNasby

User Research Lead, Descript

We are laser-focused on giving customers more than they expect through a hospitality-first, individualized approach to drive retention and loyalty. Enterpret has allowed us to stitch together a full picture of the customer, including feedback and reviews from multiple data points. We now can super-serve our loyal customers in a way that we have never been able to before.

Anna Esrov

Vice President of Customer Experience & Loyalty

Enterpret allowed us to listen to specific issues and come closer to our Members - prioritizing feedback which needed immediate attention, when it came to monitoring reception of new releases: Enterpret picked up insights for new updates and became the eyes of whether new systems and functionality were working well or not.

Louise Sellars

Analyst, Customer Insights

Enterpret is one of the most powerful tools in our toolkit. It's very Member-friendly. We've been able to share how other teams can modify and self-serve in Enterpret. It's bridged a gap to getting access to Member feedback, and I see all our teams finding ways to use Enterpret to answer Member-related questions.

Dina Mohammad-Laity

VP of Data

The big win-win is our VoC program enabled us to leverage our engineering resources to ship significantly awesome and valuable features while minimizing bug fixes and" keep the lights on" work. Magnifying and focusing on the 20% that causes the impact is like finding the needle in a haystack, especially when you have issues coming from all over the place

Abishek Viswanathan

CPO, Apollo.io

Since launching our Voice of Customer program six months ago, our team has dropped our human inquiry rate by over 40%, improved customer satisfaction, and enabled our team to allocate resources to building features that increase LTV and revenue.

Abishek Viswanathan

CPO, Apollo.io

Enterpret's Gong Integration is a game changer on so many levels. The automated labeling of feedback saves dozens of hours per week. This is essential in creating a customer feedback database for analytics.

Michael Bartimer

Revenue Operations Lead

Enterpret has made it so much easier to understand our customer feedback. Every month I put together a Voice of Customer report on feedback trends. Before Enterpret it would take me two weeks - with Enterpret I can get it done in 3 days.

Maya Bakir

Product Operations, Notion

The Enterpret platform is like the hero team of data analysts you always wanted - the ability to consolidate customer feedback from diverse touch points and identify both ongoing and emerging trends to ensure we focus on and build the right things has been amazing. We love the tools and support to help us train the results to our unique business and users and the Enterpret team is outstanding in every way.

Larisa Sheckler

COO, Samsung Food

Enterpret makes it easy to understand and prioritize the most important feedback themes. Having data organized in one place, make it easy to dig into the associated feedback to deeply understand the voice of customer so we can delight users, solve issues, and deliver on the most important requests.

Lauren Cunningham

Head of Support and Ops

With Enterpret powering Voice of Customer we're democratizing feedback and making it accessible for everyone across product, customer success, marketing, and leadership to provide evidence and add credibility to their strategies and roadmaps.

Michael Nguyen

Head of Research Ops and Insights, Figma

Boll & Branch takes pride in being a data driven company and Enterpret is helping us unlock an entirely new source of data. Enterpret quantifies our qualitative data while still keeping customer voice just a click away, adding valuable context and helping us get a more complete view of our customers.

Matheson Kuo

Senior Product Analyst, Boll & Branch

Enterpret has transformed our ability to use feedback to prioritize customers and drive product innovation. By using Enterpret to centralize our data, it saves us time, eliminates manual tagging, and boosts accuracy. We now gain near real-time insights, measure product success, and easily merge feedback categories. Enterpret's generative AI technology has streamlined our processes, improved decision-making, and elevated customer satisfaction

Nathan Yoon

Business Operations, Apollo.io

Enterpret helps us have a holistic view from our social media coverage, to our support tickets, to every single interaction that we're plugging into it. Beyond just keywords, we can actually understand: what are the broader sentiments? What are our users saying?

Emma Auscher

Global VP of Customer Experience, Notion

The advantage of Enterpret is that we’re not relying entirely on human categorization. Enterpret is like a second brain that is looking out for themes and trends that I might not be thinking about.

Misty Smith

Head of Product Operations, Notion

As a PM, I want to prioritize work that benefits as many of our customers as possible. It can be too easy to prioritize based on the loudest customer or the flavor of the moment. Because Enterpret is able to compress information across all of our qualitative feedback sources, I can make decisions that are more likely to result in positive outcomes for the customer and our business.

Duncan Stewart

Product Manager

We use Enterpret for our VoC & Root Cause Elimination Program. It's helping us solve the issues of aggregating disparate sources of feedback (often tens of thousands per month) and distilling it into specific reasons, with trends, so we can see if our product fixes are delivering impact.