Unlock Growth by Democratizing Feedback

Tiffany Go

Head of Product Marketing

August 13, 2024

Customer feedback is your company’s secret weapon. But here’s the thing: if it’s stuck in silos, only a few people can access it, or it’s buried in spreadsheets, all that valuable feedback becomes wasted potential. The real magic happens when feedback insights are accessible to everyone—on every team, at every level. That’s where Enterpret comes in.

When feedback is easily accessible, it transforms how teams operate, prioritize, and innovate. In this installment of the "From Noise to Revenue" series, we’re diving into how Enterpret makes feedback accessible everywhere, empowering teams to drive growth through actionable insights.

Democratizing Feedback Accessibility: Empowering Teams to Act Faster and Smarter

Feedback shouldn’t live in a black box. To turn customer insights into growth, every team—from product to marketing to support—needs clear visibility into what customers are saying, feeling, and wanting. Enterpret makes that possible with intuitive dashboards and integrations, ensuring feedback is accessible and actionable across the board.

Descript democratized insights access across teams

Descript has been using Enterpret to make sure everyone at the company has access to feedback. Instead of valuable survey data being in research and sales feedback being with sales. All feedback, quantitative and qualitative feedback is available to everyone, empowering faster, smarter decisions that drive business impact.

Prioritizing and Validating Issues: Aligning Roadmaps with What Drives Customer Growth

Prioritizing your roadmap shouldn’t be a guessing game. Enterpret helps teams prioritize based on real customer feedback, so you’re always working on what matters most. It’s not just about moving fast—it’s about moving in the right direction.

Canva Uses Feedback To Build What Matters Most

The result? Faster rollouts of the features their customers needed most, directly impacting growth.

Proactive Insights Generation: Spotting Issues Before They Escalate and Stay Ahead of Trends

Imagine not having to dig for insights—what if they came straight to you? With Enterpret’s integrations into tools like Slack and Gong, feedback insights are delivered proactively, helping teams spot trends, flag issues, and act before problems escalate. It’s like having a feedback crystal ball.

The Browser Company Stays Ahead of Customer Needs

The Browser Company identified trends and unknown issues as soon as they emerged, allowing them to act quickly and keep growth on track.

Reducing Time for Reporting: Spend Less Time on Reports and More Time Driving Action

Monthly feedback reports should take days, not weeks. Enterpret slashes reporting time by automating data analysis, so teams spend less time collecting data and more time acting on it.

Notion Cuts Reporting Time from Two Weeks to Three Days

Notion cut their reporting time from two weeks to three days. More time for decision-making means faster execution and faster growth.

Mapping Feedback to Revenue Impact: Prioritize Changes that Drive the Bottom Line

Not all feedback is equal. Enterpret links customer feedback to revenue metrics, so teams can prioritize the issues and enhancements with the greatest financial impact.

Apollo.io Maps Feedback to Revenue Metrics for Prioritization

Apollo.io mapped feedback to revenue metrics for prioritization. They focused on changes that directly drove customer satisfaction and revenue growth.

Empowering Teams with Insights: Drive Engagement and Ownership Across Your Organization

True empowerment means teams can access and act on insights without waiting on anyone. Enterpret gives every team the power to search, analyze, and take action on feedback independently, driving engagement and ownership across the organization.

Boll & Branch Empowering Teams to Act Independently

Boll & Branch democratized feedback access for teams, enabling faster decision-making and greater engagement from their teams.

From Feedback Chaos to Revenue-Driving Clarity

In our “From Noise to Revenue” series, we’ve explored how customer feedback, when transformed into clear, actionable insights, powers growth. But accessibility is key—when feedback is available everywhere for everyone, it unlocks the full potential of your teams.

From optimizing workflows to driving strategic decisions, Enterpret makes feedback accessible to every corner of your organization, turning insights into real action—and action into revenue.

Ready to turn customer feedback into revenue-driving insights for your entire organization? We can help, get in touch!

Wisdom saves me hours every week. With 'Summarize with Wisdom,' I can condense feedback with a single click, replacing the tedious process of reading through hundreds of tickets. It’s life-changing!

Jil McKinney

Director of Customer Support, Descript

Before Enterpret, organizing research data took an entire day. Now, research synthesis is 83% faster - it takes just 15 minutes to pull the data and another 15 minutes to start synthesizing. Enterpret removes the manual work, allowing me to focus on strategic thinking with a clear mind.

Mike McNasby

User Research Lead, Descript

We are laser-focused on giving customers more than they expect through a hospitality-first, individualized approach to drive retention and loyalty. Enterpret has allowed us to stitch together a full picture of the customer, including feedback and reviews from multiple data points. We now can super-serve our loyal customers in a way that we have never been able to before.

Anna Esrov

Vice President of Customer Experience & Loyalty

Enterpret allowed us to listen to specific issues and come closer to our Members - prioritizing feedback which needed immediate attention, when it came to monitoring reception of new releases: Enterpret picked up insights for new updates and became the eyes of whether new systems and functionality were working well or not.

Louise Sellars

Analyst, Customer Insights

Enterpret is one of the most powerful tools in our toolkit. It's very Member-friendly. We've been able to share how other teams can modify and self-serve in Enterpret. It's bridged a gap to getting access to Member feedback, and I see all our teams finding ways to use Enterpret to answer Member-related questions.

Dina Mohammad-Laity

VP of Data

The big win-win is our VoC program enabled us to leverage our engineering resources to ship significantly awesome and valuable features while minimizing bug fixes and" keep the lights on" work. Magnifying and focusing on the 20% that causes the impact is like finding the needle in a haystack, especially when you have issues coming from all over the place

Abishek Viswanathan

CPO, Apollo.io

Since launching our Voice of Customer program six months ago, our team has dropped our human inquiry rate by over 40%, improved customer satisfaction, and enabled our team to allocate resources to building features that increase LTV and revenue.

Abishek Viswanathan

CPO, Apollo.io

Enterpret's Gong Integration is a game changer on so many levels. The automated labeling of feedback saves dozens of hours per week. This is essential in creating a customer feedback database for analytics.

Michael Bartimer

Revenue Operations Lead

Enterpret has made it so much easier to understand our customer feedback. Every month I put together a Voice of Customer report on feedback trends. Before Enterpret it would take me two weeks - with Enterpret I can get it done in 3 days.

Maya Bakir

Product Operations, Notion

The Enterpret platform is like the hero team of data analysts you always wanted - the ability to consolidate customer feedback from diverse touch points and identify both ongoing and emerging trends to ensure we focus on and build the right things has been amazing. We love the tools and support to help us train the results to our unique business and users and the Enterpret team is outstanding in every way.

Larisa Sheckler

COO, Samsung Food

Enterpret makes it easy to understand and prioritize the most important feedback themes. Having data organized in one place, make it easy to dig into the associated feedback to deeply understand the voice of customer so we can delight users, solve issues, and deliver on the most important requests.

Lauren Cunningham

Head of Support and Ops

With Enterpret powering Voice of Customer we're democratizing feedback and making it accessible for everyone across product, customer success, marketing, and leadership to provide evidence and add credibility to their strategies and roadmaps.

Michael Nguyen

Head of Research Ops and Insights, Figma

Boll & Branch takes pride in being a data driven company and Enterpret is helping us unlock an entirely new source of data. Enterpret quantifies our qualitative data while still keeping customer voice just a click away, adding valuable context and helping us get a more complete view of our customers.

Matheson Kuo

Senior Product Analyst, Boll & Branch

Enterpret has transformed our ability to use feedback to prioritize customers and drive product innovation. By using Enterpret to centralize our data, it saves us time, eliminates manual tagging, and boosts accuracy. We now gain near real-time insights, measure product success, and easily merge feedback categories. Enterpret's generative AI technology has streamlined our processes, improved decision-making, and elevated customer satisfaction

Nathan Yoon

Business Operations, Apollo.io

Enterpret helps us have a holistic view from our social media coverage, to our support tickets, to every single interaction that we're plugging into it. Beyond just keywords, we can actually understand: what are the broader sentiments? What are our users saying?

Emma Auscher

Global VP of Customer Experience, Notion

The advantage of Enterpret is that we’re not relying entirely on human categorization. Enterpret is like a second brain that is looking out for themes and trends that I might not be thinking about.

Misty Smith

Head of Product Operations, Notion

As a PM, I want to prioritize work that benefits as many of our customers as possible. It can be too easy to prioritize based on the loudest customer or the flavor of the moment. Because Enterpret is able to compress information across all of our qualitative feedback sources, I can make decisions that are more likely to result in positive outcomes for the customer and our business.

Duncan Stewart

Product Manager

We use Enterpret for our VoC & Root Cause Elimination Program. It's helping us solve the issues of aggregating disparate sources of feedback (often tens of thousands per month) and distilling it into specific reasons, with trends, so we can see if our product fixes are delivering impact.