Your Most Powerful Data Set is Customer Feedback

Tiffany Go

Head of Product Marketing

August 6, 2024

Forget complicated dashboards and shiny metrics for a minute. The most valuable data set you have is staring you right in the face. It’s your customers.

Every bit of feedback your customers give you—through surveys, support tickets, social media comments—offers clues about what they want and need. That data is gold.

So, how do you tap into it and turn it into your secret weapon?

Let’s dive in.

Centralizing and Standardizing Feedback: One Source of Truth

Right now, your customer feedback is scattered across a million places. It’s in your email, on Twitter, in a survey response, in chat logs. It’s like trying to solve a puzzle with pieces missing. The solution? Centralize it. Pull all that feedback into one place. When you do, you create a single source of truth that’s easy to track, manage, and use.

The impact of delivering one source of truth using Enterpret

Descript centralizes and standardizing feedback to get to their one source of truth. They consolidated feedback from over 15 channels into one system.

The result? Less noise, more clarity, and better decision-making. Read the Descript Enterpret customer story.

Supporting Large-Scale Surveys: Big Survey, No Problem

Got thousands of survey responses sitting in a spreadsheet, staring you down?

Analyzing all that data can feel like a herculean task. But when you’ve got the right tools, that mountain of feedback becomes a breeze. Large-scale surveys hold all the insights you need to tweak your product, but you need to cut through the clutter fast.

Getting insights from survey's faster with Enterpret

Canva ran a 10th Anniversary survey to get the pulse on how users were feeling. Their secret to making sense of all that data? A streamlined system for feedback analysis. What could have taken weeks to sift through was done in days.

Read the Canva Enterpret customer story.

Future-Proofing Your Product Strategy with AI: Stay Ahead of the Curve

The future of feedback? It’s AI. AI helps you quickly triage feedback, automatically routing it to the right people and prioritizing what matters most. That means faster decisions, better roadmaps, and products that evolve with your customers.

How Figma stays ahead of the curve with AI

Figma’s teams interact directly with AI insights. Instead of drowning in a sea of feedback, they have found practical ways to apply got an AI that helps them understand what’s critical—and what can wait. This kind of speed and precision keeps their product strategy one step ahead.

Read the Figma Enterpret customer story.

Automating Feedback Loops: Keep Everyone in the Loop

Feedback doesn’t do any good if it’s just sitting there. You’ve got to make it work for you. Automate feedback loops so that the right people are alerted when something’s off or when a trend starts to surface. It keeps teams engaged, responsive, and ready to act.

Feeld iterates on lauches with automated feedback loops

Feeld set up automated alerts during a product launch, which kept their entire team informed in real-time. They caught potential issues before they snowballed into bigger problems.

Quick course corrections? Check.

Read the Feeld Enterpret customer story.

Make Feedback Your Competitive Advantage

Customer feedback isn’t just another data set—its a key business asset that drives every critical decision, from product development to customer retention.

It’s what tells you what to build, what to fix, and how to grow. And when you centralize it, analyze it, and use tools like AI to automate how it’s handled, you turn that feedback into fuel for your business.

Look at companies like Descript, Canva, Figma, and Feeld. They’re not guessing at what their customers want. They know. They’re listening. And you should be too.

If you want help tapping into the most valuable data set you have, get in touch!

Wisdom saves me hours every week. With 'Summarize with Wisdom,' I can condense feedback with a single click, replacing the tedious process of reading through hundreds of tickets. It’s life-changing!

Jil McKinney

Director of Customer Support, Descript

Before Enterpret, organizing research data took an entire day. Now, research synthesis is 83% faster - it takes just 15 minutes to pull the data and another 15 minutes to start synthesizing. Enterpret removes the manual work, allowing me to focus on strategic thinking with a clear mind.

Mike McNasby

User Research Lead, Descript

We are laser-focused on giving customers more than they expect through a hospitality-first, individualized approach to drive retention and loyalty. Enterpret has allowed us to stitch together a full picture of the customer, including feedback and reviews from multiple data points. We now can super-serve our loyal customers in a way that we have never been able to before.

Anna Esrov

Vice President of Customer Experience & Loyalty

Enterpret allowed us to listen to specific issues and come closer to our Members - prioritizing feedback which needed immediate attention, when it came to monitoring reception of new releases: Enterpret picked up insights for new updates and became the eyes of whether new systems and functionality were working well or not.

Louise Sellars

Analyst, Customer Insights

Enterpret is one of the most powerful tools in our toolkit. It's very Member-friendly. We've been able to share how other teams can modify and self-serve in Enterpret. It's bridged a gap to getting access to Member feedback, and I see all our teams finding ways to use Enterpret to answer Member-related questions.

Dina Mohammad-Laity

VP of Data

The big win-win is our VoC program enabled us to leverage our engineering resources to ship significantly awesome and valuable features while minimizing bug fixes and" keep the lights on" work. Magnifying and focusing on the 20% that causes the impact is like finding the needle in a haystack, especially when you have issues coming from all over the place

Abishek Viswanathan

CPO, Apollo.io

Since launching our Voice of Customer program six months ago, our team has dropped our human inquiry rate by over 40%, improved customer satisfaction, and enabled our team to allocate resources to building features that increase LTV and revenue.

Abishek Viswanathan

CPO, Apollo.io

Enterpret's Gong Integration is a game changer on so many levels. The automated labeling of feedback saves dozens of hours per week. This is essential in creating a customer feedback database for analytics.

Michael Bartimer

Revenue Operations Lead

Enterpret has made it so much easier to understand our customer feedback. Every month I put together a Voice of Customer report on feedback trends. Before Enterpret it would take me two weeks - with Enterpret I can get it done in 3 days.

Maya Bakir

Product Operations, Notion

The Enterpret platform is like the hero team of data analysts you always wanted - the ability to consolidate customer feedback from diverse touch points and identify both ongoing and emerging trends to ensure we focus on and build the right things has been amazing. We love the tools and support to help us train the results to our unique business and users and the Enterpret team is outstanding in every way.

Larisa Sheckler

COO, Samsung Food

Enterpret makes it easy to understand and prioritize the most important feedback themes. Having data organized in one place, make it easy to dig into the associated feedback to deeply understand the voice of customer so we can delight users, solve issues, and deliver on the most important requests.

Lauren Cunningham

Head of Support and Ops

With Enterpret powering Voice of Customer we're democratizing feedback and making it accessible for everyone across product, customer success, marketing, and leadership to provide evidence and add credibility to their strategies and roadmaps.

Michael Nguyen

Head of Research Ops and Insights, Figma

Boll & Branch takes pride in being a data driven company and Enterpret is helping us unlock an entirely new source of data. Enterpret quantifies our qualitative data while still keeping customer voice just a click away, adding valuable context and helping us get a more complete view of our customers.

Matheson Kuo

Senior Product Analyst, Boll & Branch

Enterpret has transformed our ability to use feedback to prioritize customers and drive product innovation. By using Enterpret to centralize our data, it saves us time, eliminates manual tagging, and boosts accuracy. We now gain near real-time insights, measure product success, and easily merge feedback categories. Enterpret's generative AI technology has streamlined our processes, improved decision-making, and elevated customer satisfaction

Nathan Yoon

Business Operations, Apollo.io

Enterpret helps us have a holistic view from our social media coverage, to our support tickets, to every single interaction that we're plugging into it. Beyond just keywords, we can actually understand: what are the broader sentiments? What are our users saying?

Emma Auscher

Global VP of Customer Experience, Notion

The advantage of Enterpret is that we’re not relying entirely on human categorization. Enterpret is like a second brain that is looking out for themes and trends that I might not be thinking about.

Misty Smith

Head of Product Operations, Notion

As a PM, I want to prioritize work that benefits as many of our customers as possible. It can be too easy to prioritize based on the loudest customer or the flavor of the moment. Because Enterpret is able to compress information across all of our qualitative feedback sources, I can make decisions that are more likely to result in positive outcomes for the customer and our business.

Duncan Stewart

Product Manager

We use Enterpret for our VoC & Root Cause Elimination Program. It's helping us solve the issues of aggregating disparate sources of feedback (often tens of thousands per month) and distilling it into specific reasons, with trends, so we can see if our product fixes are delivering impact.