We're partnering with Productify to give readers an inside look into how Coda runs their Voice of Customer program using insights powered by Enterpret.

At Coda, the Voice of Customer (VoC) program is dedicated to sharing insights from customer support interactions with our teams. Our mission is to inspire actionable change across all functions, ensuring that every piece of feedback helps shape a better product experience.

1. Cross-Functional Collaboration:
   We work as partners across all functions, integrating feedback into every part of our process to ensure a holistic approach to customer experience.
2. Integrated Feedback Loop:
   - Feedback isn’t just something we collect—it’s an essential part of our product and sales development cycle. We actively feed insights back to our teams to drive innovation and improvement.
3. User and Decision-Maker Connection:
   We bridge the gap between our users and the decision-makers at Coda, ensuring that every voice is heard, and every concern is addressed.

Each report is structured to cover customer insights across: 

• Support Stats: Provide a clear view of what’s working and where we need to improve as a support team.

• Product Feedback: Deepen the product team's understanding of user needs and preferences.
• Customer Feedback: Deliver valuable insights for our customer-facing teams.

Get link to the Coda template for an easy way to recreate the tempalte and get additional tips on how to run an effective VoC program at your company!

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