Figma's Voice of Customer Insights Report Template is designed to provide a comprehensive and actionable overview of the top customer opportunities.

Michael and his team use this template to collect, analyze, and present customer insights in a structured and visually appealing format, ensuring that customer voices are at the heart of decision-making processes.

Sections in the Figma's Voice of Customer Insights Report Template include:

• Goal of VoC: Defines the primary objectives of the VoC program, emphasizing the importance of fostering a customer-centric culture.
• Process Overview: Outlines the stages of the VoC process, from listening to feedback to responding to customers.
• Top Ranked Themes: Presents the highest-ranked customer feedback themes, highlighting key issues and opportunities.
• Report Data Sources: Details various data sources used, ensuring a holistic view of customer feedback.
• Theme Deep-Dives: Provides in-depth analysis of top priority themes with supporting data and customer quotes.
• Data: Offers key metrics related to customer feedback (powered by Enterpret!)

The team at Figma uses these insights to drive their OKRs and product workflows.

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Learn how Michael at Figma spun up the Voice of Customer program.